Product Description
This IDC study focuses on the U.S. wireline prepaid calling card market by analyzing the current market trends in consumer usage and satisfaction, the technology platform, carrier strategies, and the drivers and inhibitors for future growth. In addition to profiling and assessing 11 prepaid providers, survey data from IDC’s 2002 U.S. Residential Telecommunications Survey is analyzed to better understand overall prepaid penetration and usage habits. This study is valuable for carriers looking to evaluate various market pressures presently occurring in prepaid as well as an opportunity for service providers, platform providers, and retailers to observe how drivers and inhibitors will impact prepaid throughout the upcoming years. Moreover, service and platform providers, distributors, and resellers get an opportunity through this study to focus on some of the major players in the market, how they are positioned, and what their competitive strengths and weaknesses are. “As the prepaid calling card market matures and wireless (both postpaid and prepaid) eats away at this market’s customer base, it will be crucial for tier 1 carriers to remain competitive on price and distribution, while smaller carriers focus on maintaining their stronghold over regional and niche markets,” says Ross Sealfon, associate research analyst at IDC.
Is There Room for Growth? U.S. Prepaid Calling Card Forecast and Analysis, 2002-2006